Your Calendly link should be reactive not proactive.

Your Calendly link should be reactive not proactive.

I found myself saying that a couple of times last week. If you’re trying to start a conversation with someone, my pitch is to have that conversation in the platform the person wants to have the conversation for as long as the person wants to stay in that platform.

If you start in email or LinkedIn or Twitter or whatever. Go back and forth on that platform until they ask to talk. Then, and only then, send the Calendly link.