I'm going to be bigger than Amazon.

“I’m going to be bigger than Amazon.”

A founder told me that on a call yesterday. I smiled and continued the conversation. It didn’t seem necessary to dig deep on that statement. It’s a thing we say when we’re starting out. Good for him.

But it did get me thinking, eventually, someone is going to say that and be right. Someone is going to be bigger than Amazon.

I wonder what that company will do.