People market products better than companies market products.

People market products better than companies market products.

That’s becoming all too obvious. That’s why all of Casey Graham’s LinkedIn talk was about the individuals in Gravy and not the company.

And that’s why I asked Jason F. about Basecamp’s evolution from an active company blog to a majority personal Twitter communication strategy.

Here’s Jason’s answer to why they did it.

The TL:DR that’s where the audience is. #marketing #contentmarketing