I made a goal for myself to produce and upload at least two pieces of…

I made a goal for myself to produce and upload at least two pieces of video content to the ATDC YouTube channel each week in January. Figured I’d share some of the things I learned from this.

Quick overview YouTube specific stats, I upload 10 pieces of content in January. That drove 900 views to YouTube, 82.5 hours, and 10 new subscribers to the ATDC channel.

The biggest performers were the longer content 1. Kent Keirsey - 300 views, 2. Casey Graham (uploaded in December) - 118 views in Jan, 3. Jason F. - 116 views (another 35 views of the live stream)

What’s interesting about all those numbers is 80 plus percent of that traffic is coming from YouTube algorithms. YouTube suggested videos at the end of other videos etc. Very few referrals from ATDC or personal channels.

On that front, the shorter videos are performing much better on both personal social and ATDC Twitter. For example, the Marty Cagan whiteboard video has close to 2,000 views on the ATDC Twitter and 1,200 on my LinkedIn page. Cagan amplified those posts and they are the biggest numbers by far. However, the shorter videos are still getting a couple of hundred views across channels.