In our content marketing group meetup yesterday we were talking the good ol’ LinkedIn algorithm. I brought up a strange data point and wonder if it’s just me. I get more views to video posts that are YouTube links than I do to videos that are natively uploaded to LinkedIn. Am I the only one? Comment on LinkedIn
“Take a right instead of a left.” The useless directions I provided to Melissa this weekend. There were seven turns before this turn. I counted. In my mind, I already moved through those obvious turns and was already at the only turn in question. I find myself giving similar directions when talking about strategy. After thinking about something deeply, I find myself providing answers only to the problems in question. This doesn’t help people who aren’t in the room. Taking people on the complete journey might take a little extra time upfront, but it saves hours or years of confusion down the road. ...
I saw my friend David Carpenter last week. Years ago, he gave me a simple piece of sales advice that I share once a week with someone. I figured I share it here. I had a Jeep with a fried electrical system. It needed real work. Someone was interested in buying it and I asked Dave if $750 was a good price. His answer, “well, you can’t negotiate up.” Comment on LinkedIn
2008, that’s at least how long I’ve known Brian and Nicole Cendrowski. Nicole was the lead gnome at PR firm Big Gnome (RIP) and Brian was beer blogging at Untamed Beer (RIP-ish?). I’m not 100% sure starting a brewery was their goal back then. It wasn’t as obvious a path as it is now. But their passion was beer and bringing friends together. We were invited to countless brew days at their house. They were home brewing. We were BBQing or just sampling past home brews. ...
If the Declaration of Independence was a Power Point the United States would still be a British colony. I know both startups and big corporates run on slide decks. I don’t understand. The Declaration of Independence is 1,320 words. In 1,320 words the inspiration and the case for starting a new country was made. Folks can’t spend the time to write or read 1,320 words to make the case for a startup or a new project inside of a company? You’re that busy? ...